Who Books Me? Challenge Welcome
3-Day Challenge

WHO BOOKS ME? CHALLENGE

Find Your Speaker Buyers in 3 Days

You know what you speak about.

You probably know who needs to hear your message.

But there's another question that matters just as much:

Who actually books speakers like you?

That's what we're figuring out over the next three days.

Day 1

WHO

Discover the types of buyers who may hire you.

Day 2

WHERE

Learn where those buyers actually use speakers.

Day 3

WHICH ONE

Choose the buyer path you should start with.

✕You do NOT need a giant lead list.
✕You do NOT need to pitch anyone during this challenge.
✓You just need one talk or topic you want to get booked for.
Bonus Resource

The Speaker Buyer Field Guide

A quick-reference guide to common speaker buyer types, what they book, decision-maker titles, booking environments, and search phrases.

DOWNLOAD THE SPEAKER BUYER FIELD GUIDE

Let's figure out who's on the other side of that booking.

Day 1 of 3 · WHO

Who Actually Buys This Talk?

Fill in the fields below, then tap Complete Day 1 to move on to Day 2. About 10–15 minutes.

💾 Autosaved as you type. Going back and forth between days never erases anything.

One of the biggest mistakes speakers make is confusing their audience with their buyer.

Your audience is the person sitting in the room.

Your buyer is the person or organization making the decision to bring you into that room. Those are not always the same person.

Example
Teachers experiencing burnout → School district PD directors → State education associations → Superintendent groups → Education conference planners
Audience

Your audience benefits from your talk.

Buyer

Your buyer has a reason to bring that talk to the audience.

Guided Buyer Match

Quick warm-up before you write anything. Tap one option in each row below. There's no right answer, this is just to get your brain pointed in the right direction before you name actual buyers further down.

Buyer Lanes Worth Exploring

These are broad categories worth considering for almost any speaker. Tap one and it drops straight into the next empty Potential Buyer field below. You can always edit it afterward.

Need more specific ideas? Browse buyer types related to your topic

Don't worry about finding actual names or events yet. Today we're identifying the TYPES of buyers most likely to hire you.

1
2
3

🎯 You've spotted all three buyer types!

✓ Day 1 Win: I know three types of buyers who could realistically hire me.

Need more examples? Your Speaker Buyer Field Guide is available from the Welcome page.

You're almost there. Add your three buyer types before completing Day 1.
Day 2 of 3 · WHERE

Where Do These Buyers Use Speakers?

Add at least one place for each buyer below, then tap Complete Day 2.

💾 Autosaved as you type. Going back and forth between days never erases anything.

Stop searching everywhere for “speaking opportunities.”

Start looking for what your buyers are already planning:

Conferences Retreats Trainings Summits Annual meetings Professional development Leadership programs Sales kickoffs Member education Company events
Example
State HR Association → Annual conference → Leadership summit → Regional event → Member education
Example
Corporate L&D Director → Leadership retreat → Manager development → Sales meeting → Company kickoff

Your Turn

These are the three buyer types you chose on Day 1, not defaults. For each one, name 1–3 likely booking environments. No research needed yet, just your best guess.

Buyer #1 ↳ from your Day 1 answer
Buyer #2 ↳ from your Day 1 answer
Buyer #3 ↳ from your Day 1 answer

Search Smarter

Search for what your buyers are planning, not the phrase "speaking opportunities."

Instead of: "speaking opportunities"
Try: "HR annual conference call for speakers"
Instead of: "hire a speaker"
Try: "leadership summit 2026 speakers"
Instead of: "book me to speak"
Try: "association annual meeting professional development"
✓ Day 2 Win: I know the kinds of events and programs my buyers use speakers for.

Need more examples? Your Speaker Buyer Field Guide is available from the Welcome page.

You're almost there. Fill in at least one place for each buyer before completing Day 2.
Day 3 of 3 · WHICH ONE

Which Buyer Should I Start With?

Quick-tap the buyer fit test, pick your starting buyer, then build one focused path.

💾 Autosaved as you type. Going back and forth between days never erases anything.

You don't need three complete paths. You need one clear place to start. Let's find it.

Buyer Fit Test

For each of your three buyers from Day 1, tap through 5 quick gut-check questions. Yes / Maybe / No. There are no wrong answers, this is just to help the right buyer surface.

My Best Starting Buyer

Now that you've thought it through, pick the ONE buyer you want to focus on first. You can always come back and change it.

Build One Strong Buyer Path

Stuck? Your Speaker Buyer Field Guide has ready-made search phrases for common buyer types.

Your Final Challenge

Find ONE real organization that fits your buyer path.

Not 50. Not 20. Just one.

You're almost there. Choose your best starting buyer and add your final organization before completing Day 3.
Your Reward

MY SPEAKER BUYER STARTING MAP

My Talk

–

Who This Talk Helps

–

My 3 Possible Buyer Types

    My #1 Starting Buyer

    –

    Why This Buyer Makes Sense

    –

    Where They Use Speakers

    –

    Where I Can Find Them

    –

    Search Phrases I Can Use

    –

    My First Real Organization

    Organization
    –
    Website
    –
    Why It Could Be a Fit
    –

    My Next Tiny Step

    Your answers are saved in this browser. Download or copy your Buyer Map if you'd like to keep a backup or use it on another device.

    YOU FOUND YOUR STARTING POINT 🎉

    Three days ago, you knew what you spoke about.

    Now you know so much more.

    ✓Who may hire you
    ✓Where they use speakers
    ✓Which buyer lane makes the most sense
    ✓What to search for
    ✓One real organization to begin researching

    You do not need to search everywhere anymore.

    Follow your buyer path.

    Keep This Handy

    The Speaker Buyer Field Guide

    DOWNLOAD THE FIELD GUIDE
    Ready For The Next Step?

    You Know Who to Look For.
    Now Let's Help You Get Booked.

    You've figured out who your buyers may be, where they use speakers, and where you should begin looking. The Charli Jane Speakers Club is where we keep going: helping you find real speaking opportunities, strengthen your speaker business, and consistently get in front of the right buyers.

    EXPLORE THE CHARLI JANE SPEAKERS CLUB

    The Club opens for a limited enrollment window throughout the year. Visit the page for current availability.

    Want your speaker presence to work harder when buyers find you? If your talk, positioning, or speaker materials need a more polished planner-facing presentation, explore Speaker Experiences.

    Explore Speaker Experiences →